The challenge
Create a cohesive headquarters environment across large open areas and high-traffic zones while giving different spaces a clear purpose and a distinct visual moment.
The branding needed to communicate Talabat's culture, values, regional reach and milestones without losing the playful energy associated with the brand.
Our approach
We used Talabat orange, black, white and energetic green accents as a flexible spatial system. Bold typographic messages, line illustrations, large-format timelines and regional maps turn walls, beams and circulation areas into branded storytelling surfaces.
Culture principles, Townhall identification and illuminated rider graphics add hierarchy and variety, while recurring shapes and graphic framing keep the environment connected from one zone to the next.
The experience
The finished headquarters balances corporate storytelling with employee-facing energy. Milestones and MENA presence communicate scale, values become visible in everyday circulation, and interactive rider-inspired elements create memorable points of engagement.
The result is a workplace that feels unmistakably Talabat while supporting orientation, belonging and culture throughout the HQ.
